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A handful of people sitting around a conference table

SOAR BEYOND

Elevating the Georgia Southern Brand

Soar Beyond is Georgia Southern University’s brand promise—an invitation to rise, grow, and push past limits. It reflects the strength, resilience, and momentum that define Eagle Nation. Built on our values of curiosity, courage, care, and connection, SOAR BEYOND captures what it means to learn, lead, and thrive here. Whether you’re shaping the future, solving real-world problems, or pursuing your passion, the brand empowers us to tell our story boldly, with purpose and pride.

Brand Portal & Toolkit

Your go-to hub for maintaining Georgia Southern’s bold, unified look. Access official logos, fonts, templates, and more—all designed to help you create materials that reflect the university’s identity with consistency and confidence. Whether you’re building a flyer, a web page, or a campaign, these resources ensure you’re always on brand.

A brand banner reading Beyond Success adorns a lightpole on a tree-lined campus walkway.

Inter

Bitter

Typography at a Glance

Our typography system reflects the bold, confident, and approachable voice of Georgia Southern. We use a carefully selected trio of Google Fonts to maintain clarity, hierarchy, and personality across all brand materials.

Inter serves as our primary headline typeface. Its clean geometry and contemporary design deliver a strong, modern presence—perfect for grabbing attention and anchoring our most important messages. Inter’s versatility and digital-first design make it ideal for both web and print environments.

Bitter is our secondary display font, used for subheads. With its sturdy, serif structure, Bitter brings a subtle sense of tradition and formality that complements the boldness of Inter. It’s especially effective when used to introduce supporting ideas, adding contrast and sophistication without distraction.

Together, Inter and Bitter create a balanced typographic system that communicates with impact and intention, reinforcing our identity while ensuring readability across all platforms.

Visual Identity: Core Colors

Blue, White, Fight Fight!

The iconic colors that lead the charge. Bold. Timeless. Unmistakably Georgia Southern.

The Finishing Touch

These hues bring balance, accessibility and flexibility to our brand system.

Special Use Only

Primarily reserved for University Communications & Marketing use, these accent colors add bold emphasis when used sparingly and intentionally.

Our Voice

Confident. Optimistic. Youthful.

Georgia Southern’s voice is conversational and direct—empowering yet grounded. Whether you’re writing headlines or social content, the tone should inspire pride, connection, and momentum without being formal or overly corporate.

Messaging Tips:

  • Lead with action words: Soar. Build. Lead. Discover.
  • Stay student-centered: Focus on transformation and outcomes.
  • Avoid jargon. Use real, powerful language.
  • Use subheads and CTAs to reinforce campaign ideas like “Soar Beyond.”

Headline Toolkit

Use “Soar Beyond” Flexibly.

To avoid repetition and keep content fresh, adapt the phrase across styles:

  • Concept-ForwardSoar Beyond the Classroom
  • Concept-IntegratedElevate Your Career. Soar Beyond with an MBA.
  • Concept-SubtleMake Moves. Go Farther.
  • Context-DrivenExperience the Eagle Advantage

Photography & Design Style

Photography Style

Use photos that feel authentic, energetic, and hopeful. Choose imagery showing:

  • Engaged students in real settings
  • Confident, approachable portraits
  • Natural light and diverse representation

Design Elements

  • Bold text that breaks frames or overlaps imagery
  • Masked photos layered across content sections
  • Use framing boxes to emphasize copy or create visual hierarchy

Brand in Action

See how Georgia Southern’s brand comes to life across campus and beyond — from banners and viewbooks to social media graphics and signage.

Campus light pole banner reading 'Beyond Success' on the Statesboro campus walkway.
Pole banners featuring key messages like “BEYOND SUCCESS.”
Viewbook cover with Soar Beyond cutout design.
Viewbooks and postcards use bold typography and image cutouts.
Window graphic installation on campus.
Building windows and interior spaces branded with graphics.
Social media post using official brand template.
Social media templates styled with Soar Beyond visuals.