Associate Professor of Marketing
- Ph.D. (M.Phil.; M.Sci.), Yale University
- BA, Vassar College
Areas of Specialization
- Marketing and Sales
- Consumer Behavior
- Social Cognition
- Nonconscious influences on consumer decisions
- Design and Aesthetics
- Expertise and automaticity
Lindsay Larson, Ph.D., associate professor of marketing, was born and raised in New York State. Her undergraduate training at Vassar College was focused on animal models of learning and behavior. Her graduate work was conducted under the advisement of John A. Bargh, Ph.D., and Ezequiel Morsella, Ph.D., as a member of what was then the newly founded Automaticity in Cognition Motivation and Evaluation Laboratory (featured in the book Before You Know It: The Unconscious Reasons We Do What We Do). After completion of the doctorate, Larson held several faculty positions within Psychology Departments in New York, Vermont, and Florida, teaching topics in cognitive psychology, social psychology, and organizational psychology. While living in Florida, she began post-doctoral work the field of marketing at the University of Florida’s Warrington College of Business Administration, and took a position with the Parker College of Business in 2011.
As a social psychologist, Larson’s research interests are focused on the nonconscious, automatic processes that act upon consumer emotion, judgment, and decision-making. This interest has led to research projects on consumer mood states, design fluency, and the influence of activated mindsets, among other topics. Her work has been published in a variety of academic journals, and has been featured in The Wall Street Journal.
Larson currently teaches in the areas of marketing management and professional sales. She serves as co-director of the Center for Sales Excellence for the Parker College of Business, as well as the conference program chair for the Association of Marketing Theory & Practice.
Parker College of Business room 2209
Last updated: 11/6/2020