Business

Jerry W. Wilson

Jerry-WilsonEducation

  • Doctor of Business Administration,  The University of Memphis, May, 1989.  Major field of study:  Marketing.  Minor fields: Transportation/Physical Distribution; Management Science.  Dissertation Title:  A Normative Analysis of Service Quality Delivery in a Cable Television Trouble-Call Processing System Utilizing Computer Simulation Techniques.  Major Professor:  Dr. James P. Rakowski.
  • Master of Business Administration, Arkansas State University, May, 1973.  Concentrations:  Marketing and Management.
  • Bachelor of Science, Arkansas State University, May, 1972.  Majors:  Business Administration and Accounting.

Primary Teaching Interests

  • Principles of Marketing
  • Services Marketing
  • Buyer Behavior
  • Principles of Transportation
  • Marketing Strategy
  • Intermodal Logistics

Biography

Jerry W. Wilson, DBA, CTL, received the doctor of business administration degree from the University of Memphis in 1989.  He joined the faculty at Georgia Southern in the Fall of 1988.  He is currently a tenured professor of marketing in the College of Business Administration.   Dr. Wilson is cofounder of the logistics and intermodal transportation undergraduate program at Georgia Southern.  He is Editor Emeritus of the Journal of Transportation Management and a member of the Board of Examiners for the American Society of Transportation and Logistics professional certification program (CTL, Certified in Transportation and Logistics).  His most recent publications have appeared in the Transportation Journal and the International Journal of Case Studies.

Last updated: 8/14/2017

Department of Marketing • PO Box 8154 • 912-478-6625 • coba@georgiasouthern.edu