Jacqueline K. Eastman


  • Ph.D. (Marketing Support Area: Psychology; Doctoral Consortium Fellow), Florida State University, 1993
  • B.S. (Marketing; Graduated Summa Cum Laude in the Honors Program of Business Administration), The Ohio State University, 1986

Areas of Specialization


  • Marketing Research
  • Buyer Behavior
  • Marketing Management
  • MBA Marketing Strategy
  • WebMBA Marketing Strategy
  • Ph.D. Buyer Behavior Seminar
  • Strategic Planning for Making Marketing Plans



  • Strategic Application of Consumer Behavior Theory
    • Status Consumption
    • Perceived Risk
    • Perceived Knowledge
    • Consumer Advocacy
    • Ethics
  • Pedagogical Research
    • Assessment
    • Online Learning
    • Experiential Learning
    • Academic Integrity


Eastman is a professor of marketing (Ph.D., Florida State University) who has been at Georgia Southern University since 2007. As a faculty member, she has taught undergraduates (marketing research, buyer behavior, marketing management), MBA students (strategic marketing and in the Georgia WebMBA program) and Ph.D. students (buyer behavior seminar).

As a researcher, Jackie Eastman has more than 50 journal articles including publications in the Journal of Academy of Marketing Science, Journal of Business Research, Journal of Business Ethics, Journal of Advertising, Journal of Consumer Marketing, Journal of Marketing Theory & Practice, Marketing Management Journal, Journal of Marketing Education, Journal of Education for Business, and Marketing Education Review, among others. Her research work has been cited numerous times in the literature. A recent 2012 article in the Journal of Consumer Marketing coauthored with Dr. Jun Liu, “The Impact of Generational Cohorts on Status Consumption: An Exploratory Look at Generational Cohort and Demographics on Status Consumption,” has been commended for being among the most highly downloaded articles in the journal for articles published in the past two years, having received 1000+ downloads.

Her undergraduate teaching has involved both the traditional classroom as well as online. With the Georgia WebMBA program, she has been a part of the program since 2001. She is the course lead for the WMBA 6050 Strategic Marketing course responsible for overseeing the course, the assessment of learning objectives, and training new faculty teaching the course. Her work in the WebMBA program has been recognized with the Georgia WebMBA Ken Stanley Outstanding Faculty of the Year award multiple times (2006-2007, 2009-2010, and 2011-2012 – for two different cohorts). With the Ph.D. program in Logistics, she served on the dissertation committee for our first graduate (Dr. Stephanie Thomas) and is currently serving on additional dissertation committees.

Eastman is very involved with training her students to be scholars (both on the undergraduate and graduate level). Her students have been involved with the Phi Kappa Phi Research Symposium (2009) and the Graduate Research Symposium (2013). Her research co-authored with students at Georgia Southern have resulted in six journal publications and six conference pieces along with three solo student pieces at external peer-reviewed outlets.

Eastman’s service work includes serving on the review board for the Journal of Marketing Theory & Practice (1993-present), Marketing Education Review (2001-2012), and Marketing Management Journal (2012-present), serving and chairing various department and college committees, and community volunteer work with the Savannah Children’s Theatre, Savannah Christian Preparatory School, and Fort Stewart’s Adopt-A-Soldier Program.

Finally, her work has been recognized by COBA with numerous awards including the Brown & Williamson Tobacco Corporate Faculty Enrichment Award (2009), the W.A. & Emma Lou Crider Faculty Award for Excellence in Teaching (2010), the Jane White Marketing Scholar Award (2011), the William A. Freeman Professor of the Year (2011), and the Rutherford Award for Excellence in Teaching & Service in the MBA (2013).

Office Location

Parker College of Business room 2217
Phone:  912-478-1870


Curriculum Vitae

Last updated: 11/14/2018

Department of Marketing • PO Box 8154 • 912-478-6625 •