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Jacqueline K. Eastman

Professor of Marketing


  • Ph.D. (Marketing Support Area: Psychology; Doctoral Consortium Fellow), Florida State University, 1993
  • B.S. (Marketing; Graduated Summa Cum Laude in the Honors Program of Business Administration), The Ohio State University, 1986

Areas of Specialization


  • Marketing Research
  • Buyer Behavior
  • Marketing Management
  • MBA Marketing Strategy
  • WebMBA Marketing Strategy
  • Ph.D. Buyer Behavior Seminar
  • Strategic Planning for Making Marketing Plans


  • Strategic Application of Consumer Behavior Theory
    • Status Consumption
    • Inconspicuous Luxury Consumption
    • Sustainability
    • Perceived Risk
    • Perceived Knowledge
    • Consumer Advocacy
    • Ethics
  • Pedagogical Research
    • Assessment
    • Online Learning
    • Experiential Learning
    • Academic Integrity


Jacqueline Eastman, Ph.D., is a professor of marketing who has been at Georgia Southern University since 2007. As a faculty member, she has taught undergraduates (marketing research, buyer behavior, marketing management, honors business research), MBA students (marketing decision making, strategic marketing, and in the Georgia WebMBA program) and Ph.D. students (buyer behavior seminar). She is currently the Honors coordinator for the Parker College of Business and co-editor of the Journal of Consumer Behaviour.

As a researcher, Jackie Eastman has over 85 journal articles including publications in the Journal of Academy of Marketing Science, Journal of Business Research, Journal of Business Ethics, Journal of Advertising, Psychology & Marketing, Journal of Consumer Behaviour, Journal of Consumer Marketing, Journal of Marketing Theory & Practice, Marketing Management Journal, Journal of Marketing Education, Journal of Education for Business, and Marketing Education Review among others. Her research has been cited more than 7,000 times per Google Scholar.

Her undergraduate teaching has involved both the traditional classroom as well as online. With the Georgia WebMBA program, she has been a part of the program since 2001. She is the course lead for the WMBA 6050 Strategic Marketing course responsible for overseeing the course, the assessment of learning objectives, and training new faculty teaching the course. Her work in the WebMBA program has been recognized with the Georgia WebMBA Ken Stanley Outstanding Faculty of the Year award multiple times (2006–2007, 2009–2010, and 2011–2012—for two different cohorts).

Eastman is very involved with training her students to be scholars (both on the undergraduate and graduate level). Her work with students has included the Phi Kappa Phi Research Symposium (2009), Graduate Research Symposium (2013), serving on five dissertation committees (2012–2015)serving as chair for two of them, and serving as honor thesis advisor for three honor students (2014–2018).

Eastman’s service work beyond serving as co-editor of the Journal of Consumer Behaviour and Honors coordinator for the Parker College of Business includes serving on the review boards for the Journal of Marketing Theory & Practice (1993–present), Marketing Management Journal (2012–present), Journal of Consumer Marketing (2015–present), Journal of International Education in Business (2016–present), Journal of Public Affairs (2020–present), Marketing Education Review (2001–2012), and Psychology & Marketing (2017–2020) among other university, college, departmental, and community committees.

While at Georgia Southern, Eastman has been awarded the William A. Freeman Professor of the Year (2011, 2015), the Gary M. Davis Faculty Award for Excellence in Research (2020), the W.A. & Emma Lou Crider Faculty Award for Excellence in Teaching (2010), the Jane White Marketing Scholar Award (2011, 2021), and the Rutherford Award for Excellence in Teaching & Service in the MBA (2013), among other awards.

Office Location

Parker College of Business room 3300A
Phone:  912-478-1870


Curriculum Vitae

Last updated: 7/20/2021