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Davit Davtyan

Assistant Professor of Marketing

Education

Ph.D., University of Texas at Austin
MBA, American University of Armenia
BS, Moscow State Engineering Physics Institute

Biography

Davit Davtyan obtained his Ph.D. in advertising, marketing, and media analytics from The University of Texas at Austin. His research focus is on brand placements, measuring the effectiveness of advertising campaigns, and diffusion of innovation. Davit’s research has appeared in the European Journal of Marketing, Journal of Advertising Research, and Journal of Business Research among others. Prior to joining academia, Davit worked in marketing, telecommunications, and business consulting industries holding various managerial positions.