Associate Professor of Marketing
- PhD, University of North Texas
- PhD, Auburn University
- MS, Auburn University
- BA, Nanjing University of Technology
An associate professor of marketing, Bo Dai’s primary research interest is marketing strategy with a focus on retail patronage and pricing, positioning, and global marketing. Her scholarly work has been published in refereed journals, including Psychology and Marketing and Journal of Electronic Commerce Research. Bo has taught classes such as retailing, principles of marketing, and consumer behavior at multiple universities including the University of North Texas, Sam Houston State University, and Auburn University.
Parker College of Business room 2226
Last updated: 7/16/2021