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Marketing Is the Dynamic Life-Blood of Every Organization

If you would like to help organizations decide which consumer groups to serve and which products and services to produce and to set appropriate levels of promotional effort, pricing, and other considerations in generating sales, a Bachelor of Business Administration in Marketing is for you.

Emphases

Fashion Merchandising

If you want to be a fashion buyer, retail store owner or manager, or sales representative in the fashion field, this emphasis will provide you with a broad knowledge of business and marketing while stressing the areas of fashion and retailing while teaching you about the latest trends in the industry combined with the newest technological advances available. The Center for Retail Studies will help prepare students to join this dynamic industry by providing hands-on opportunities such as attending the National Retail Federation BIG Show, conferences around the country, and national competitions.

Retail Management

Retailing is all around us. Whether you are buying a cell phone at Verizon, a coffee at Starbucks, or shopping for a pair of jeans online, you are in retail environments much more often than you may realize. Careers in the retail industry are challenging and require strategic decision-making skills. This is the ideal profession for those who thrive in an environment where every day is a new day that brings different challenges and experiences. This program follows the outline of the general marketing degree but replaces some of the general marketing electives with required marketing courses that address retail-specific issues as well as consumer behavior.

Sales and Sales Management

If you are interested in sales and sales management as a potential career opportunity or as an entry-level marketing position, this is the emphasis for you. The need for professionally trained and educated sales representatives is organizationally and globally pervasive. The market for highly trained and skilled sales persons and sales managers is strong and continually growing. Our program is listed as a top sales program by Sales Education Foundation (SEF).

Marketing as a Career

A degree in marketing offers graduates a multitude of career options. Every industry utilizes marketing professionals. So, whether one wants to work in areas as diverse as oil and gas, entertainment, retail, industrial sales, or consumer goods a degree in marketing is a great place to start.

Additionally, marketing covers a large area of specializations. As the accompanying list shows careers are available in sales, public relations, retailing, and promotional management just to name a few. With multiple industry and specialty applications available to graduates, marketing is a doorway to many exciting and dynamic career opportunities.

Marketing Career Options

  • Advertising
  • Event Marketing
  • Market Researcher
  • Product Manager
  • Public Relations Specialist
  • Retailer
  • Sales Manager
  • Marketing Director

Our marketing graduates have successful careers with

  • The Parker Companies
  • Electronic Arts
  • AFLAC
  • Ascendant Media Group
  • Citizens Bank
  • Citi
  • Agfirst Farm Credit Bank
  • Wells Fargo
  • JCB North America
  • Cox Automotive
  • Toast
  • Conga
  • U.S. Army
  • Social Security Administration
  • Ardent Health Services
  • HCA Healthcare
  • Tchibo
  • ASF Logistics
  • FedEx Express
  • C.H. Robinson
  • Sonatype
  • Verizon
  • Interfor
  • Walt Disney World
  • Cisco Systems

Get Started on a
Degree in Marketing!

Internships

Internships help you better integrate academic knowledge with practical applications. Exposure to marketing practices and business environments can also help you decide which career path is right for you and help jump start your career before entering the workforce on a permanent basis.

Marketing students have recently been offered internships by

  • AT&T
  • Atlanta Center for Restorative Dentistry
  • Berkshire Hathaway/Kennedy Realty
  • Briggs Equipment
  • Brooksource
  • C.H. Robinson
  • Cintas
  • The Copper Closet
  • Dish Boutique
  • EPIC/College of Engineering & Computing
  • Fairytale Tents
  • Fripp Island Resort
  • Georgia Southern Golf Course
  • Green South Recycling
  • Gulfstream Aerospace
  • Integrity Architectural Millwork, Inc.
  • Jax & Grace
  • JC Penney
  • JEAR Logistics
  • Kloeckner Metals
  • Listen Clear
  • The Macon Bacon
  • Mal-Ad Promotions
  • Nine Line Apparel Co.
  • Nolan Transportation Group
  • Ross Stores, Inc.
  • Sonesta
  • SouthBridge Community Church
  • Splash in the ’Boro
  • Statesboro Farmers Market
  • Sweet Gum Marketing
  • TEC (The Erosion Company)
  • Textron
  • Tormenta FC
  • Vantage Marketing
  • Web Electronics, Inc.
  • West District/Whitfield Sign Co.
  • Yamaha Motor Corp.

Program Outcomes

Background

Marketing is organized around the structure known as the Marketing Mix, which includes product, price, place, and promotion.  These are the basic strategies that are the core of all marketing activity. As such, marketing faculty members chose to assess the understanding, utilization, and application of these strategies for our graduates using two tools or structures common to all marketing classes: the Product Life Cycle (PLC) and the Consumer Decision-Making Process (CDMP).

Product Life Cycle

The PLC is a graphical tool that describes the typical stages that a product or industry passes through during its life from introduction to obsolescence. It has four stages and in each stage, the role and management of each element of the Marketing Mix evolves in concert with the stage in question.  Also at each stage, there are Marketing Mix considerations from the perspective of both the organization and the consumer. The PLC is a basic foundational element that all marketing graduates need to master.

Consumer Decision-Making Process

The CDMP is the set of stages that a consumer “passes through” in making a purchase decision, regardless of whether it is a first-time purchase or a repeat purchase and also whether or not the consumer is conscious or unconscious of each stage. As with the PLC, there is a specific evolution of the various import of the elements of the Marketing Mix as consumers proceed through each stage, and these can be examined both from the perspective of the organization and of the consumer. This model is a basic foundational element that all marketing graduates need to master.

Program Outcomes

SLO 1: Marketing graduates will be able to describe the marketing mix across the stages of the Product Life Cycle.

Graduating marketing students will be able to explain the Marketing Mix implications appropriate for each stage of the Product Life Cycle.

SLO 2: Marketing graduates will be able to describe the Marketing Mix in relation to the stages of the Consumer Decision Making Process.

A: Graduating marketing students will be able to list and explain the stages of the CDMP.

B: Graduating marketing students will be able to describe the Marketing objectives/tasks appropriate for each stage of the CDMP.

All Marketing graduates, regardless of concentration, are assessed using the above SLOs.

Finally, all Marketing graduates are assessed using the general Parker College of Business SLOs that are common to all Parker College of Business students.

Last updated: 4/5/2021