Four senior logistics and supply chain management students in the Parker College of Business brought home a second consecutive win from the Intermodal Association of North America (IANA) Logistics and Supply Chain Management Case Competition in Jacksonville, Florida.
Alecia Breen, Madeleine Haney, Shelby Bates and Tate Robinson won first place after competing against six other student teams from Auburn University, University of Arkansas, University of Maryland, University of North Florida, University of North Texas and the University of South Florida during the 11th annual event in April.
This year’s focal case required students to leverage topical knowledge about types of intermodal equipment, regulatory limitations, due date promises and analytical computations to find the most cost-efficient shipping plan for a sub-network of parcel package carrier’s operations.
“Our team worked hard and delivered a top-notch presentation,” said Jerry Burke, Ph.D., the team’s advisor and a professor and chair of the Department of Logistics and Supply Chain Management. “The industry judges made a point to let me know our team did an excellent job. Many thanks to IANA for supporting these competitions and also for supporting the Department of Logistics and Supply Chain Management as an IANA Scholar School.”
Larry Gross of Gross Transportation Consulting was commissioned to develop the intermodal case study specifically for the competition. The student presentations were judged by a group of business professionals representing a broad section of intermodal supply chains.
In addition to competing, the students enjoyed a Behind the Tracks tour hosted by CSX at the corporate headquarters in downtown Jacksonville, where students had the opportunity to network with industry professionals and their peers, learn about the academic programs at other universities, and hone their analysis and presentation skills.
Students in the Parker College of Business at Georgia Southern University who are pursuing careers in logistics and intermodal transportation (LIT) are being prepared for and connected to careers in a program that is recognized by the Intermodal Association of North America (IANA) and its member companies.
The Bachelor of Business Administration (BBA) in LIT degree was recently spotlighted by the IANA in their e-magazine and has received scholarship awards from the organization since 2016. During the 2017-18 academic year, more than 50 LIT graduates began management careers with IANA member companies.
The program emphasizes the integration of all modes of transportation, especially surface, to efficiently move goods through supply chains. The program connects coursework to careers in business logistics.
With close proximity to the Port of Savannah and the many freight movement companies in the region, the program meets the managerial workforce needs of the freight transportation sector. Other areas students are prepared for through the program include demand forecasting and facility location decisions, which are relevant to broader supply chain applications.
Through five courses focused on freight transport within the program, the BBA in LIT extends learning beyond the classroom by incorporating industry and student-led events such as the Georgia Logistics Summit, the IANA Intermodal EXPO Academic Challenge Annual Student Competition and the Logistics Roundtable.
The Logistics Roundtable is hosted by the Logistics Association, the student organization for the LIT program, in both spring and fall semesters. During the roundtable, managers from more than 30 freight transportation companies participate in panel sessions and career networking. Many of the managers participating in the Logistics Roundtable are alumni of the program.
In addition to these activities, students take a course based solely on a case study. This approach leverages a containerized freight challenge faced by a local organization. Past cases have included overcapacity challenges of ocean carriers, congestion at marine port gates, rail-freight pricing with third-party logistics competitive responses, freight-haul routing optimization and motor carrier capacity crunches.
To learn more about the AACSB-accredited Georgia Southern University LIT program, visit GeorgiaSouthern.edu/bbalogistics.