Business Innovation Group (BIG)
Parker College of Business

Small Business Saturday

The holiday season brings great opportunities for businesses to finish the year strong and grow their revenue in the fourth quarter. One of these opportunities is Small Business Saturday®. Small Business Saturday® takes place the Saturday after Thanksgiving. It is an effort led by American Express and the Shop Small® Movement to help encourage communities to support local small businesses by shopping small during the holiday season.

For businesses looking to participate in Small Business Saturday®, the following resources are available.

  1.       American Express Shop Small® Studio:

Go here to register your business for Small Business Saturday®. This helps shoppers find participating local businesses. In addition, American Express provides free promotional material to businesses for the day.

  1.       Small Business Administration’s Blog:

Here you can find posts not only about how to improve your business, but also specific articles on how to prepare for the holiday season.

  1.       UGA Small Business Development Center Social Media Accounts.

Follow the UGA Small Business Development Center on social media to get regular tips and advice on how to make the most of the holiday season.


            Twitter: @ugasbdc

            Instagram: @uga_sbdc

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